The Bookcase for Tolerance

Intolerance is often fuelled by the unknown. It begins with words and can lead to physical acts of violence. Today, the UNESCO International Day for Tolerance, sees the launch of “The Bookcase for Tolerance'' created by Innocean Berlin in collaboration with Media.Monks. Under the motto #DontHateEducate, the project uses the power of personal testimonials to educate people and to influence their attitude and behaviour towards those considered "different".

The app, website and docuseries give a unique insight into the lives of Anne Frank and four young people facing discrimination. All so we van live in a tolerant world. A world without discrimination.

“This bookcase reminds us of what prejudice and discrimination can lead to. Many young people still have to deal with this. The Bookcase for Tolerance tells their story.” – Ronald Leopold, Executive Director, Anne Frank House

In support of the United Nations Sustainable Development Goals:
Quality Education, Gender Equality, Reduced Inequalities

AdAge
”Shining a light on the intolerance that persists against young people in the 21st century,
with a new campaign focused on today’s teenagers as well as Frank herself.”

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Role: Concept and Creative Direction / Agency: INNOCEAN Berlin / AR App Development: Media.Monks / Music Composition: Massive Music / Director Teaser film: Johan Kramer / DOP short docu’s: Wouter Westendorp / Voice teaser film: Elliot Page / Director Short Films: Ted Alkemade / DOP Short Films: Bob Alkemade / Illustrations docu series: Rik Nieuwendorp / All still photography: Yvette de Wit / Photography folders: Sven Shrader / PR & Activation: Hagens

Special thanks
Mees, Majd, Dalit, and Kuei