TASTE THE FUTURE x BYBORRE
What will the world look like in the distant future? It's a question that captivates us all and is central to Taste The Future (TTF). Glenfiddich launched TTF to invite designers to share their visions of the future.
By invitation of the Scottish whisky distillery, Amsterdam-based textile studio BYBORRE will be the first to present their vision of what we'll wear in twelve, eighteen, and thirty years - the ages of Glenfiddich's three most iconic single malts.
For more information on the project and limited edition pre-orders, please visit www.taste-the-future.nl.
“De concepten van Taste the Future kunnen bijdragen aan een duurzame toekomst.”
— JFK Magazine
The campaign scored interesting results in the Netherlands
22 Million impressions
+/- 26% Brand lift
ADC Netherlands
Silver Lamp
3x Finalist
Role: Concept, Design & Creative Direction / Agency: FITZROY / Concept & CD: Reinier Gorissen / Concept: Joey Boeters, Nik Sluijs / ECD: Mischa Schreuder / Account: Marnix van Tiggeloven, Kimmi Nguyen / Agency prod: Nicky Brinkman / Head of Strategy: Derk van Beek / Director Cultural Insights: Pernille Kok-Jensen / Design: Alex Constantinou, Lili Karakas / Lead 3D Artist: Martin Kipper / Web production: Thomas van Driel / Fashion Photography: Maria Bodil / Milan production: Thomas van Driel & D / NXT Museum production: Sunrise Productions, Thomas van Driel, Luca Izarin, Martin Kipper, Kimmi Nguyen, Julia Kniese / Director Director Film: Maria Bodil / Production: Tebbernekkel / Case Editor: Wouter Koomen / PR: HAGENS / Media: MediaPlus / Editor Films: Maarten Ernest / DOP: Douwe Hennink / Sound: Marcus Gehring / VFX: The Compound / Grading: Joppo (De Grot) / Clothing Designs: Borre Akkersdijk en Samuel de Goede-Stoutenbeek (ByBorre Studio)