Hard work works.

For the pan-European introduction of the new Tucson we’ve focussed on a universal truth. That success on the outside looks way easier compared to the hard work that sits at its core. Which can be said about Hyundai as well. We used this opportunity to shine some brand level insights with the help of the car. This allowed us to speak about perception instead of raw product. We’ve built the truth around a relevant catchy track.

The campaign served an integrated media frame with analog and digital solutions help spread awareness and drive interest with success. It was a top-selling and record-breaking year for the Tucson model.

AGENTURMATCHING
“The campaign reached 136 million impressions online, and millions of Youtube views
and comments. Helping Hyundai to increase sales and achieve the best-ever Q3 in 2018,
with the Tucson as best-selling model.”

Euro Effie
Silver

The Drum
Top 5 Most Shazamed Ads

Luerzer's
200 Best Ad Photographers Worldwide

AUTOALBUM05
Best Automotive Photography

Role: Concept & Creative Direction / Agency: INNOCEAN Berlin / Global CCO: Jeremy Craigen / European CCO: Gabriel Mattar, COO: Andreas Cordt, Business Director: Andrea Razeto / ECD: Ricardo Wolff / Illustrator: Halil Mete / Senior Creative Producer: Morten Frantz / Sr. Account Director: Sven Kuebler / Account Manager: Lin Fang, Min Kyung Park / Sr. Strategy Manager: Anna Nowak-Otto / EU Planning Director: Sophia Goerner / EU CSD: Mark Fosbueary / Sr. Media Manager: Maria Vittoria Montanari / Havas Media Group: Wolfgang Ruch / Dir: Charles Guard, Thomas Guard / DOP: Marcel Zyskind / Editors: Ted Guard, André Gelhaar / Colourist: Maximilian Baule / Tempomedia: Alexander Schildt, Stephan Brockmann / ACHT: Lena Schulz / MOKOH Music: Stephan Moritz / Local production: Production Service Scandinavia.