Honey, we’re in 2017.

To promote lingerie for Blush during pride week in Berlin we made a special variation of the regular ads we normally run. It was received with great response but not everyone loved our billboard and tried to silence us but helped us to make our point even clearer :)

In support of the United Nations Sustainable Development Goals:
Gender Equality / Reduced Inequalities

1 Billboard
1.3 Million in earned media

Glamour
”The coolest thing we’ve seen this week”

Huffington Post
”Shutting down hate, Berlin style.”

Client: Blush Lingerie / Claudia Kleinert / Agency: DDB Berlin / ECD: Gabriel Mattar / Creative Director: Ricardo Wolff / Head of Design: Mahmoud Fathy / Jr. Art Director: Halil Mete / Photographer: Kiko Dionisio / Client Service Director: Susanne Pluemecke