Never just drive.

Some people believe there’s more to driving than just going from A to B. So when Hyundai N – the high-performance division of Hyundai – briefed us to reposition their brand globally while launching five new models, we knew this N spirit had to be our northern star.

Our challenge: to not only talk to their current petrol-head fanbase, but also to those who never just do things for the sake of getting it done. Those who go all the way, with gusto. That’s when “Never just drive” was born.

But we just didn’t stop there. Modular from the get-go, this revamp lived on dozens of social-media assets, product films, prints and OOH’s.

Role: Concept and Creative Direction / Credits: INNOCEAN Berlin / CCO: Gabriel Mattar / ECD: Ricardo Wolff, Bruno Oppido / Creative Director: Reinier Gorissen / Copywriter: Antonio Neto, Luca Rescheleit / Senior Art Director: Anna Berlin, Sebastian Pattis / Art Director: Goncalo Martinho, Sebastian Pattis, Kevin Hipke / Sr. Designer: Julia Sachse / Motion Graphics Designer: Carlos Suarez / Junior AD: Leon Celay / Client Service Director: Jonathan Hill / Business Director: Bjorn Wilke / Sr. Account Manager: Rosalia Sosa / Producer: Michael Endres / Strategy: Anna Nowak-Otto, Odille Breffa / Director: Pantera / Production Company: BWGTBLD / Photography: Mark and David / Creative Interns: Hajra Tariq, Qyunh Tran.