Language of Gaming — Marlon+Reinier

The Language of Gaming.

In 2017, Ebay launched a new gaming platform which offered both hardware and software for all gaming platforms. To reach hard core gamers with little budget during the GAMESCOM 2017 edition we created a simple campaign only they would understand. We worked together with STOËR Media, Gamers, Gamescom and Ebay ensuring visibility through all channels.

Explanation: ‘IDDQD’ is a legendary cheat code used in the 1993 game Doom activating God Mode / ‘BSTS’: Better Safe Than Sorry / ‘RL’: Real Life / ‘BBEG’: Big Bad Evil Guy / ‘AFK’: Away From Keyboard / ‘PWN’: An act of dominating an opponent / ‘BSOD’: Black Screen Of Death / ‘WTB’: Want To Buy / ‘WTS’: Want To Sell / Want To Trade / ‘NP’: No Problem / ‘Campers’: players who are hated for waiting in a corner / ‘COD WWII’: Call of Duty / ‘SW Bf2’: Star Wars Battle Front 2.