Tales of Progress.

Hyundai is at the forefront of electric mobility, design and safety, but what lies behind their products: the brand’s incredible story that reads like a fairy-tale.

It began with Mr. Chung, a man who didn’t just build a global automobile enterprise, but also built his country in the process. His stories are so extraordinary that even fairy-tale writers would find them unbelievable. So, in a series of long-copy ads, written with a fable-like tone, we retold key moments
of Mr. Chung’s career.

Cresta Awards
Bronze

New York Festivals
Shortlist

AdAge
Editor's Pick

Role: Concept & Sr. AD / Agency: INNOCEAN Berlin / Global CCO: Jeremy Craigen / COO: Andreas Cordt / European CCO: Gabriel Mattar / ECD: Ricardo Wolff / Sr. ADs: Felipe Cury, Teco de Luccia / Sr. Copy: Reinier Gorissen / Copy: Andy King, Rohan Vitus Fernandes / AD: Bianca Heusch / Sr. Designer-Illustrator: Nicolaas Kotzé / Sr. Designer: Sebastian Hudert / Illustrator: Halil Mete / Business Director: Andrea Razeto / Sr. Account Director: Sven Kuebler / Hyundai Vice President Marketing & Product Planning Hyundai Motor Europe: Andreas-Christoph Hofmann / Brand Strategy & Communication Manager: Philippe Jourdain / Strategic Marketing Planning Assistant Manager: Hyang A Kim.