Words of Welcome.

Together with Text&Form and refugees from Verein der Berliner Stadtmission Berlin we’ve created the world’s first phonetic script that allowed refugees to instantly speak essential German words. And help make donations twice as valuable.

To reach other refugee stations to adopt the solution we’ve created a landing page where users could help share a bit of virtual tape on their social platforms. Made compatible with desktop and mobile. The idea got picked up nationwide and got a lot of coverage in the media. As a result lots of refugee stations applied the tapes on sight and numerous a-list brands donated products to the stations.

In support of the United Nations Sustainable Development Goals:
Good Quality Education and Innovation

Activationideas
”A simple design tweak that helped refugees
grab some very essential German words to get around
and start a new life.”

Cannes Lions
Grand Prix for Good Finalist
Gold
Bronze
4x Shortlist

Clio
Gold

ADC Deutschland
2x Silver
2x Bronze
3x Auszeichnung

New York Festival
Gold
Silver

Eurobest
Gold
Silver

Role: Concept & CD / Agency: DDB Berlin / MD: Myles Lord / ECD: Tom Hauser / CSD: David Barton / Concept & CD: Reinier Gorissen / AD: Catrin Schmid / Head of Design: Mahmoud Fathy / Motion: Matthias Grebin / Jr. AM: Sara Pedroncelli / Interns: Yvette de Wit, Jochem van Schip, Matthias Wentink / Digital production: MediaMonks / Print Production: Kapacht / Translations: Text & Form / Photo: Timo Stammberger / Film: Maik Reichert