RACING OFFERS

ANWB Private Lease tapped into Gran Turismo 7 to reach young adults bypassing traditional media. Using the game’s car design editor, they showcased lease models in livestreams, launched a racing competition, and exhibited a real car at major gaming events. The Dutch campaign gained 31M+ impressions, drove consideration to 54%, preference to 45%, and became an annual event with GameKings.

“ANWB’s Private Lease “ad” cars, hack Gran Turismo gamers’ livestreams”
– The Stable