THE CLEANEST BILLBOARD
1.5 billion plastic toothpaste tubes end up in landfills or as pollution in the ocean, annually. Smyle dental care products contain zero plastic or microplastics, finally giving consumers the choice to brush without leaving a footprint. Our mission is twofold— to get more Smyle products onto store shelves & into consumer bathrooms, and to spread their sustainable philosophy as widely as possible.
White Square Awards
Gold, Silver
Role: Creative Director / Agency: Fitzroy / CCO: Mischa Schreuder / Sr Creatives: Thomas van Driel, Marten Meijboom /
Jr Creative: Nico Collier