Allstar Fanjis.

For the Euro Cup 2016 we created a European campaign for the Volkswagen Allstar Sondermodelle. To promote these special models we worked together with the players from the German national team, where technology and the internet would help them prepare for Paris 2016.

To get our soccer fans already in the mood before the EuroCup started we launched a complete set of 149 custom made emojis called “Allstar Fanjis“, allowing German soccer fans to express themselves without losing the Euro Cup spirit.

#1 App of Germany at Apple Store
”Most downloaded App of Germany during Euro Cup”

WUV.de
”VW delivers the right cheering Emojis for the Euro Cup.”

Role: Concept & Execution / Agency: DDB Germany Berlin & Hamburg / Global CCO: Amir Kassaei / ECD: Tom Hauser / Photography: He&Me / Digital Production: Bunch / Illustration Gif Emoji: Mary Signe (Bunch)