I AM BACK.

The Nikon Df offers the latest Nikon technology in a retro body that is based on the very first Nikons of the 1950's, the models F and FM.

We created a campaign that is inspired by the Nikon F ads created by graphic designer Kamekura in the 1950’s. So, instead of explaining each feature and usp in our ads, we decided to solve it trough art. Resulting in a series of posters, all speaking in their very own way about the product and its benefits, with a retro voice.

Role: Concept & Creative Director / Agency: Jung von Matt Spree / ECDs: Matthias Stiller, Till Eckel / Creative Direction: Marc Isken, Jojo Hicks, Peter Gocht / Account: Jutta Cabalero