The Street Charging project

Drivers of electric vehicles had a hard time finding a charging station even though electricity is everywhere. So, we decided using electricity that was already available on the street and transformed lampposts, billboards and public toilets into free e-car charging stations.

In addition we created a website where users can find more information about the project, the brand and find the nearest street charging station. We also kept a log of all the energy used and collected interesting facts and figures to inform our audience and communicate about VW’s vision for the future of electric mobility.

In support of the United Nations Sustainable Development Goals:
Industry, Innovation and Infrastructure / Affordable and Clean Energy / Sustainable Cities and Communities

Cannes Lions
Shortlist

Role: Digital Creatives / Agency: DDB Berlin / CCO: Matthias Schmidt / Creative Director: Tom Hause, Stephan Schäfer, Ray Ho / Creatives: Jack Christensen, Kim Hartman, Thomas Bengtson / Senior Digital Designer: Marc Kaufholz / UX Designer: Peter Burri / Digital Art Director: Amanda Perensin / Motion Designer: Caroline Heinrich.