I AM NIKON.

Together with a bunch of colleagues/friends we managed to role out the I AM NIKON campaign over 60 countries, including China, South Africa, Brazil and Australia.

IPA Effectiveness Awards
”Within two years of the campaign launch Nikon had created an emotional brand
and communications platform, which increased sales dramatically and elevated Nikon
from an insignificant market position to market leader in January 2012.
For every one Euro spent, the campaign yielded a 5.76 Euro profit.”

Euro Effie
Gold
Silver

Epica
Silver

Luerzer's Archive
200 Best Ad Photographers Worldwide 14/15

Effie Germany
2x Silver

Effie France
Silver

Effie Hungary
Silver
Bronze

IPA Effectiveness Award
Silver

Role: Concepts & Creative / Credits: Jung von Matt/Spree / CD: Peter Gocht, Christian Kroll, Mark Isken, Florian Schwalme / Copywriter: Reinier Gorissen, Björn Ingenleuf, Patrick Klebba, Lars Baldermann / Art Director: Javier Argueta, Christian Kies, Pia Dresser, Gustavo Sonoda / Account team: Ilan Schäfer, Jutta Caballero, Sirkka Köster, Andrea Bagdy and many more.